Solen
Identity concept for a home-energy startup: a mark, a palette, a typeface and the rules that hold them together.
- Client
- Solen — studio concept
- Industry
- Home energy
- Scope
- Logo · Colour · Type · Applications
- Format
- Identity system
- Year
- 2026
Product story
Generate. Store. Use.
Stored sunlight, on demand.
- 9 kWhStored
- 40%Lower bills
- 0.2sSwitch-over
An identity that makes a technical product feel calm, warm and easy to trust.
The brief
A self-initiated concept. Home batteries are sold with specs and jargon; we wanted a brand that speaks about the benefit instead — stored sunlight, lower bills, no guesswork.
What we did
We built the system around one idea, a sun over a horizon, and carried it through the mark, a blue palette from deep night to frost, one typeface in three weights, and a short, plain tone of voice.
The system
solen
- Deep#03204A
- Volt#2B5CD9
- Sky#8DBBEA
- Frost#DCE8F6
Aa
Funnel Display
Light · Regular · Medium
Power that pays you back.
Stored sunlight, on demand. Lower bills, fewer outages, zero guesswork.
Home energy, made simple
In use
Stationery, product messaging, app icon — the same few elements, rearranged.
Heroes of Digital
Let’s launch.
Send a short brief or a link to your current site. You’ll get a clear plan, timeline and quote — no sales call required.
- Reply within one business day
- Design, build and launch by one team
- One week of post-launch support included
Brief sent.
Thanks — we’ll read it and come back with a plan, a timeline and a quote.